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Identifying Marketing Actions That Drive Financial Performance

Marketing Research Options Finance Behavior Buyers Interdisciplinary Co-operatives Strategy Business Psychology Futures Decision Making Under Risk Marketing Channels PR-Marketing

Dr. ir. Nikos Kalogeras

Assistant Professor of Marketing-Finance

Dr. ir. Nikos Kalogeras is an Assistant Professor of Marketing & Consumer Behaviour at Wageningen University, in The Netherlands. He also holds the position of Research Coordinator (Dept. of Business Economics & Management) at the Mediterranean Agronomic Institute of Chania (MAICh) – International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM, France). Moreover, he is the co-director of the Marketing-Finance Research Lab at Maastricht University, a visiting professor at the Athens University of Economics & Business, Democritus University of Thrace, and MAICh and he is affiliated with the Financial Engineering Laboratory at the Technical University of Crete and the Laboratory of Tourism Research and Studies (ETEM) at the Aegean University in Greece.

Nikos research interests are interdisciplinary and bridge the fields of marketing and finance. In particular, he is interested in behavioral economics, strategic marketing-management, cooperative entrepreneurship, consumer behavior, financial services marketing, sustainable and regional development, marketing-finance engineering, and tourism marketing. He has published on these topics in such journals and book series as the Journal of Service Management, European Journal of Operational Research, Theory & Decision, Agribusiness: An International Journal, International Journal of Food & Agribusiness Marketing, Supply Chain & Finance, Journal of Food Products Marketing, Journal of Food Engineering, Food & Chemical Toxicology.

Next to his academic work, Dr. Kalogeras served as an expert for several international policy organizations and governmental agencies such as the CIHEAM in France, National Cooperative Council (NCR) in the Netherlands, United States Agency for International Development (USAID in the USA), European Parliament, European Commission (EC), and UNESCO. Finally, he worked as a senior researcher and project leader on various applied research projects funded by leading product companies (e.g., DSM, Product & Gamble, Unilever) and globally known financial institutions (e.g., Rabobank, Deutsche Bank, and APG).

Research Interests

marketing-finance, consumer & investor behavior, risk management, financial services marketing-management & product development, cooperatives, food & agribusiness marketing, sustainable investments.

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