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Identifying Marketing Actions That Drive Financial Performance

Marketing Research Options Finance Behavior Buyers Interdisciplinary Co-operatives Strategy Business Psychology Futures Decision Making Under Risk Marketing Channels PR-Marketing

Prof. Dr. Rob Bauer

Professor of Finance

Rob Bauer is Professor of Finance (chair: Institutional Investors) at Maastricht University School of Business and Economics in The Netherlands. His academic research is focused on pension funds, strategic investment policy, mutual fund performance, responsible investing, shareholder activism and corporate governance. Rob publishes regularly in professional and academic journals and is a frequent speaker on national and international conferences. In addition, Rob is founder and Managing Director of Rob Bauer Consultants BV. After his 12 year career at ABP Investments as a Fund Manager and Head of Research, he started an investment consultancy firm in which he advises and supports institutional investors on topics related to strategic investments. Finally, Rob is Director of the European Centre for Corporate Engagement (ECCE) and Associate Director at the International Centre for Pension Management (ICPM) at the Rotman School of Management, University of Toronto, Canada.

Research Interests

responsible investing, corporate givernance, green real estate.



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